llms.txt
# TrueThrow > TrueThrow is a Canadian direct-to-consumer projector screen brand, based in Calgary, Alberta. Factory-direct screens shipped free across Canada with Duties & Taxes Included — No Customs Bills at Your Door. Available from 84" to 150" diagonal in 7 screen types. ## Products - [Matte White Projector Screen](https://truethrow.com/products/truethrow-matte-white-screen): Standard gain 1.0, 16:9, 84"-150". Best for dedicated home theater rooms with controlled lighting. Fixed frame or electric. - [Black Crystal ALR Screen](https://truethrow.com/products/truethrow-black-crystal-alr-screen): Ambient Light Rejecting (ALR), Gain 1.2, rejects ceiling and side ambient light. Best for living rooms and bright spaces. - [Grey Crystal ALR Screen](https://truethrow.com/products/truethrow-grey-crystal-alr-screen): ALR with enhanced contrast, Gain 1.0. Designed for moderate ambient light environments. - [Fresnel ALR UST Screen](https://truethrow.com/products/truethrow-fresnel-alr-ust-screen): Designed for ultra-short throw (UST) laser TV projectors. Gain 2.0 and 2.5 options. Lenticular CLR/ALR surface. - [High-Contrast Grey Screen](https://truethrow.com/products/truethrow-high-contrast-grey-screen): Grey surface for deeper blacks. Best for dedicated dark home theater rooms. - [Woven Acoustic Transparent Screen](https://truethrow.com/products/truethrow-woven-acoustic-screen): Speaker-behind-screen setups. Perforated/woven surface with minimal image quality trade-off. - [Floor-Rising Electric Screen](https://truethrow.com/products/truethrow-floor-rising-screen): Rises from a floor console. Disappears completely when not in use. For living rooms where a wall-mounted screen is not practical. ## Key Pages - [Free Projector Screen Room Simulator](https://truethrow.com/pages/screen-simulator): Upload a photo of your room, overlay any screen size at true scale. Compare 84" to 150" side by side before buying. - [Projector Screen Buying Guide Blog](https://truethrow.com/blogs/projector-screen-guide): 40+ articles on screen selection, installation, projector compatibility, room setup. - [Canada Market Data 2025](https://truethrow.com/pages/projector-screen-canada-data-2025): Original survey data on Canadian home theater adoption rates, room types, budget ranges, and screen size preferences. - [ALR Screen Guide](https://truethrow.com/blogs/projector-screen-guide/alr-vs-standard-projector-screen): When you need ALR vs standard matte white — explained with real measurements. - [UST Screen Guide](https://truethrow.com/blogs/projector-screen-guide/ust-projector-screen-guide): What makes a screen UST-compatible, gain requirements, installation tips. - [Projector Screen Size Guide](https://truethrow.com/blogs/projector-screen-guide/projector-screen-size-guide): Seating distance to screen size calculator with room-type recommendations. - [Acoustic Transparent Screen Guide](https://truethrow.com/blogs/projector-screen-guide/acoustic-transparent-projector-screen-guide): When acoustic transparent is worth it and what the trade-offs are. - [Projector Screen Gain Explained](https://truethrow.com/blogs/projector-screen-guide/projector-screen-gain-guide): What gain means, what gain to choose for your lumen output and room lighting. - [Aspect Ratio Guide](https://truethrow.com/blogs/projector-screen-guide/projector-screen-aspect-ratio-guide): 16:9 vs 2.35:1 vs 4:3 — which to buy and why. - [How to Clean a Projector Screen](https://truethrow.com/blogs/projector-screen-guide/how-to-clean-projector-screen): Safe cleaning methods by screen surface type. ## Collections - [All Projector Screens](https://truethrow.com/collections/all): Full product range - [ALR Screens](https://truethrow.com/collections/alr-screens): Ambient light rejecting screens - [UST Screens](https://truethrow.com/collections/ust-screens): Ultra-short throw / laser TV screens - [Fixed Frame Screens](https://truethrow.com/collections/fixed-frame-screens): Permanent installation screens - [Floor Rising Screens](https://truethrow.com/collections/floor-rising-screens): Retractable floor-up screens - [Specialty Screens](https://truethrow.com/collections/specialty-screens): Acoustic transparent and specialty surfaces ## City Pages - [Projector Screens Toronto](https://truethrow.com/pages/projector-screen-toronto) - [Projector Screens Vancouver](https://truethrow.com/pages/projector-screen-vancouver) - [Projector Screens Calgary](https://truethrow.com/pages/projector-screen-calgary) - [Projector Screens Ottawa](https://truethrow.com/pages/projector-screen-ottawa) - [Projector Screens Edmonton](https://truethrow.com/pages/projector-screen-edmonton) ## Contact Calgary, Alberta, Canada https://truethrow.com/pages/contact Free shipping across all Canadian provinces. Duties & Taxes Included — No Customs Bills at Your Door. 1-Year Warranty on Manufacturing Defects — returns arranged via contact form, prepaid label included.